Tag 4
Object Research for SanSanGear Spring/Summer collection 27
Paris, 2026
„Extending the narrative beyond fashion, the Paris showroom transforms Soft Focus into an immersive installation through a collaboration with German artist Clemens Fischer. His analog automata sculptures offer a contemplative counterpoint to today’s digitally saturated world, inviting visitors to slow their attention and experience the collection through movement, mechanics, and physical interaction. The exhibition reinforces the collection’s central message: creating space for reflection amid an era of constant stimulation.“
written by Samia Laaboudi
